New Yorkers think tourists are annoying. Tourists think New Yorkers are mean.
We created the Union Swing in Union Square to prove them wrong.
In Greater Together, we paid homage to the workers who deserve it most.
Jade Song is a novelist, writer and art director.
Ad Council: End Family Fire
(CW: Suicide)
According to the CDC, 61% of all gun deaths in America are suicides, which could be prevented by safe gun storage. So we made a gun safety PSA campaign with Ad Council and Brady United using the style of first-person-shooter-style video games. Without safe storage, the real danger could be closer than we think.
We saved lives. Read a letter from a mom here.
Awards:
Campaign US Power of Purpose — Gold
The Smarties — Gold in Social Impact; Overall Best in Show
The Shortys — Bronze
Press:
Muse by Clio
AdAge
Bustle
SXSW
Advertising Week
Though they tend to get less attention than gun-related murders and mass shootings, suicides have long accounted for the majority of U.S. gun deaths. For print and out-of-home, we reframed the idea of mass shootings and photographed 63 empty casings to represent and give tribute to the 63 people who die everyday by gun suicide.
Created at McKinney NYC
Creative Directors: Alex Shulhafer, Jenny Nicholson
Copywriter: Chase Condrone
