ESPN | Jade Song

New Yorkers think tourists are annoying. Tourists think New Yorkers are mean.

We created the Union Swing in Union Square to prove them wrong.

In Greater Together, we paid homage to the workers who deserve it most.

JADE IS AN ART DIRECTOR AND WRITER IN NEW YORK CITY.

ESPN ACC Network: We Come For It All

We needed to build hype for the less popular Spring college football season on ACC Network. So, we juxtaposed the grit of Spring practice with its similar actions in Fall games. This juxtaposition highlights how the Spring season is the buildup to Fall, and how no matter the season, ACC Network is there to capture it all.

ea20946_GT_SplitScreen_square_Tonight.jp

ea20946_PITT_SplitScreen_square_Today.jp

ea20946_Miami_SplitScreen_square_Social_

From spring practice

to fall games

Screen Shot 2021-04-06 at 2.24.12 PM.png

Screen Shot 2021-04-06 at 2.33.51 PM.png

Screen Shot 2021-04-06 at 2.34.10 PM.png

Screen Shot 2021-04-06 at 2.34.56 PM.png

Screen Shot 2021-04-06 at 2.35.56 PM.png

Screen Shot 2021-04-06 at 2.36.19 PM.png

Created at McKinney NYC

Creative Director: David Sloan

Copywriter: Chase Condrone

Ad Council End Family Fire

Samsung Members

ABCs for ABCs

ESPN Spring Football

The Union Swing

Other

Social