Ad Council: Gary the Gun Lock Bot

Gary the Gun Lock Bot responds to tweets with photos of unlocked guns with a reminder to keep them safely stored. Yes, Gary is annoying, but we made sure to emphasize that Gary loves guns — he just wants to keep your loved ones safe. Say hello to Gary @gunlockbot on Twitter!

Created at McKinney NYC

Creative Directors: Alex Shulhafer, Jenny Nicholson

Copywriter: Chase Condrone

Developers: Will Knowles, Alec Kunkel