Ad Council: Gary the Gun Lock Bot
Gary the Gun Lock Bot responds to tweets with photos of unlocked guns with a reminder to keep them safely stored. Yes, Gary is annoying, but we made sure to emphasize that Gary loves guns — he just wants to keep your loved ones safe. Say hello to Gary @gunlockbot on Twitter!
Created at McKinney NYC
Creative Directors: Alex Shulhafer, Jenny Nicholson
Copywriter: Chase Condrone
Developers: Will Knowles, Alec Kunkel