The Heritage Group is a global environmental investment management group. Family-owned and sustainability-focused, Heritage has cleaned up beaches post-hurricane to recycled asphalt for the Indianapolis Motor Speedway. We created two brand videos for the company to showcase its family ethics and valued workers.
In Greater Together, we paid homage to the workers who deserve it most.
Created at McKinney NYC
Director: Jay Buim
Creative Director: Alex Shulhafer
Producer: Kate Rauber
In the business world, common manners and pleasantries get replaced by bottom lines, business deals, and annual reports. So, we wanted to highlight how Heritage has maintained its core family values over 90 years, while growing into a global company. In We Value Values, we follow a biker in her journey representing Heritage's sustainability efforts and history.