Splenda wanted to introduce their new organic and all-natural Splenda Naturals sweetener to urban millennials. Turns out these urban millennials are filling their homes, and the void in the hearts, with houseplants. Splenda Naturals can fill that void too.
Limited edition Splenda-packet-sized seed pouches were placed in special boxes.
Subway cars in big cities, usually dark and unpleasant, were brightened with greenery.
Interactive social allowed users to metaphorically plant their own gardens.
Twitter was actively monitored to find delayed subway lines.
Small plants were then handed out to spread some MTA cheer.